In today’s digital world, Search Engine Optimization (SEO) isn’t just another tool to increase your business but it has become a necessity to survive in the competition. A recent study has stated that around 51 per cent of online traffic involves organic search. To capitalize on the potential of SEO, brands are focusing on finding the right SEO provider. An SEO expert keeps a track of the latest tools and techniques coming to market to generate maximum traffic. Experience and knowledge also matter in creating the best SEO strategy for a business. Thus, choosing the right SEO expert is quite important for a product or service and here are some tips that you should consider before hiring the right SEO provider.
Learn about their strategies
Before you hire an SEO provider for your company or product, you should know about the strategies and tactics used by the SEO provider in the past. This is important as knowing about the plans and strategies in advance will help you to identify the red flags quite early on. It is also important to enquire if the SEO provider or agency engages in shady techniques like “black-hat” which may show some improvements in your SEO ranking in the beginning but may cause penalizing of your website.
Check their reviews and references
This is a common practice that every day is done before buying or hiring any service or product. Similarly, if you are planning to take the help of an SEO expert or SEO agency, you should always check their reviews and references. In fact, these reviews and references are the reason people find SEO agencies and services in their area or domain.
Set your targets and requirements
Before taking the help of an SEO expert, you should know your requirements and set your target as per your specific purpose or requirement. Do you require basic SEO or do you want specific digital marketing services such as link building, SEO audit, content marketing? Based on your target or requirements, you should choose your SEO provider or agency.
Asking for full transparency
A good SEO agency or SEO provider shouldn’t hide anything from their clients. They should inform which tactics or techniques that they are going to use so that they don’t undertake any wrongful strategies which could result in penalties to your website. Also, your SEO provider should give you clear KPIs and results so that you can calculate your ROI. Thus, there should be transparency between the SEO provider and the client.
Get technical and search audits
If you are thinking to hire an SEO agency or provider, you should ask for a comprehensive search and technical audit. Audit not only shows the results of the techniques used by the agency but also shows results of any changes made by the SEO agency and the estimate of your investments. The technical part of the audit would review issues like internet linking, URL parameters, response codes and crawlability while the search audit would give you information regarding competitor analysis, obsolete content, onsite page optimization and others.
Hire someone who understands your business
Your SEO provider or agency should learn about your business. Understanding the business of the client would help the SEO provider to formulate an SEO strategy based on the requirements and nature of the business. This would help in creating a better SEO strategy that would produce great results.
These are just a few useful tips that you can follow before hiring the right SEO provider for your business.