AMAC
Solutions
- Digital Marketing
- Mobile Accessibility
- SEO Analysis & Implementation
- Lead Generation
- Google Ads campaigns
About Client
The Association of Mature American Citizens (AMAC) is a membership organization focused on advocating for seniors aged 50 and over, emphasizing conservative values. AMAC gives its members a voice on important issues like Social Security, Medicare, and taxes, pushing for policies that protect seniors’ rights and financial security.
In addition to advocacy, AMAC offers a variety of benefits, including discounts on insurance, healthcare, travel, and more. Their Medicare advisory service helps members navigate complex healthcare decisions. The organization also provides news, political updates, and financial guidance designed for seniors. AMAC stands as an alternative to AARP, offering a more traditional, conservative approach to senior advocacy.
Scope of Work
For AMAC, we conducted a comprehensive digital marketing overhaul to enhance their online presence and lead generation efforts. We started with a thorough audit of their website, SEO, content, and Google Ads campaigns, identifying areas for improvement. We redesigned and optimized their website for better user experience, mobile accessibility, and SEO.
Challenges
For AMAC, we tackled challenges by using strategic solutions. Integrating HubSpot was complex, so we phased the migration to ensure smooth data transfer. In Google Ads, we employed targeted bidding to optimize costs. Improving SEO in a competitive market involved focusing on niche keywords and building quality backlinks. The website redesign balanced modern design with accessibility for seniors. We also set up a robust tracking system to monitor performance and make data-driven adjustments.
Key Features Incroporated
For AMAC, we integrated HubSpot to streamline CRM and marketing automation, including lead tracking and email workflows. We managed Google Ads campaigns with targeted strategies to drive qualified traffic and boost conversions. SEO was enhanced through keyword optimization, content creation, and backlink building.
The website redesign featured a modern, mobile-friendly design with improved accessibility for seniors. We also implemented robust tracking and analytics to monitor performance and refine strategies based on data insights.
A Winning Outcome
The project delivered successful outcomes by transforming clients’ digital marketing approach. The comprehensive audit and subsequent website redesign significantly improved user experience and mobile accessibility. Optimized SEO and Google Ads campaigns drove increased traffic and higher conversion rates. The integration of HubSpot streamlined CRM and marketing automation, enhancing lead management and email workflows.
