About Client
Choice Builders Group is a leading provider of custom home building and remodeling services in Texas. Renowned for their attention to detail and high-quality craftsmanship, they cater to homeowners looking for both new builds and renovations. Seeking to expand their online reach and increase inquiries, they turned to digital marketing solutions to boost lead generation and conversions.
Scope of Project
For Choice Builders Group, we executed a digital marketing strategy combining Google Ads, Facebook Ads, and Pay Per Call services. Our primary goal was to increase the number of inquiries from homeowners looking for remodeling and custom home building services by driving traffic to their website and capturing direct leads via phone calls.
Challenges
The construction and home remodeling industry is highly competitive, especially in local markets. Achieving top placement in Google Ads required precise keyword targeting and bid optimization. Creating compelling Facebook Ads to generate engagement among homeowners was also crucial, while ensuring Pay Per Call campaigns converted effectively into direct leads required optimizing ad copy for immediate action. Through continuous data analysis and campaign refinements, we successfully navigated these challenges, delivering consistent results across all platforms.
Integrated Features Highlights
The Google Ads campaigns targeted high-value keywords related to custom home builds and renovations, while the Facebook Ads aimed at generating interest and inquiries from local homeowners. The Pay Per Call system allowed interested leads to connect directly with Choice Builders Group, leading to real-time interactions and an increase in bookings.
Successful Project Delivery
Our integrated digital marketing efforts resulted in increased visibility and lead generation for Choice Builders Group. Google Ads led to a significant rise in website traffic, and Facebook Ads helped build local brand awareness. The Pay Per Call service contributed to immediate customer interaction, resulting in a 30% increase in phone inquiries. Overall, the campaigns contributed to a noticeable increase in project bookings and business growth for the company.
