About Client
Kerrigan Roofing is a leading provider of residential and commercial roofing services, offering expert roof installation, repair, and maintenance. They are known for their high-quality craftsmanship and commitment to customer satisfaction. Kerrigan Roofing was looking to expand their digital presence, increase customer inquiries, and generate more leads using online advertising.
Scope of Project
For Kerrigan Roofing, we developed a comprehensive digital marketing plan that included running targeted Google Ads, Facebook Ads, and Pay Per Call services. The objective was to drive more traffic to their website, improve customer engagement, and increase lead generation. We focused on creating compelling ad content and optimizing campaigns to target local homeowners in need of roofing services.
Challenges
Competing for top ad placement in a competitive market required precise targeting and optimization. Budget allocation was crucial to ensure a balance between generating high-quality leads and maintaining cost-efficiency. Additionally, creating engaging ad content to capture the attention of homeowners while encouraging them to contact Kerrigan Roofing directly required a strategic approach.
With our expertise in digital marketing, we overcame these challenges by using data-driven strategies and continuously optimizing the campaigns for better performance across all platforms.
Integrated Features Highlights
The advertising campaigns were designed to target local audiences searching for roofing services. The Google Ads campaign focused on high-intent keywords related to roofing services, while Facebook Ads helped to build brand awareness and reach a broader audience. The Pay Per Call service allowed potential clients to directly contact Kerrigan Roofing, providing an immediate connection and enhancing lead conversion.
Successful Project Delivery
We successfully delivered an integrated digital marketing strategy that improved Kerrigan Roofing’s online visibility and lead generation. Our optimized Google Ads and Facebook Ads campaigns drove traffic and inquiries, while the Pay Per Call system ensured immediate customer interaction. As a result, Kerrigan Roofing experienced an increase in both project bookings and overall business growth.
