Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine organic results. It’s a set of guidelines for improving your website’s ranking in search engine results pages (SERPs). Whether you’re running a website, a blog, or an online store, search engine optimization (SEO) can help you to get targeted free search engine traffic and help you stand out from your competitors. For example, if two websites sell the same product, the one that’s optimized for search engines will be more likely to attract more customers and generate more sales.