As we move into the new year, it’s important to keep abreast of the latest trends in content marketing and SEO so that you can stay ahead of the curve. Here are some of the top trends to watch out for in 2023.
Long-Form Content Will Become Increasingly Important
One trend that is already gaining steam and is only going to become more important in 2023 is long-form content. In a world where attention spans are shorter than ever, it can be difficult to capture and hold someone’s attention. That’s why longer pieces of content that are well-researched and truly add value will continue to be key in 2023. Not only do they provide readers with more information and help establish you as an authority on your topic, but they also tend to rank better in search engines. So if you want your content to be seen by as many people as possible, make sure you’re focusing on creating longer pieces that are packed with valuable information.
Google WILL Continue to Rule the Roost…But Other Search Engines Are Gaining Ground
There’s no denying that Google is the king when it comes to search engines. However, other search engines such as Bing and DuckDuckGo are slowly but surely gaining ground. This means that it’s important to optimize your content for all of the major search engines if you want it to be seen by as many people as possible. While Google may still account for the lion’s share of searches, don’t discount the other search engines; they’re only going to become more important in the coming years.
Video Content WILL Become Even More Important Than It Already Is
If you’re not already creating video content, now is the time to start. Video is one of the most engaging forms of content out there, and it’s only going to become more important in 2023. Not only are people more likely to watch a video than read a blog post or article, but videos also tend to rank highly in search engines. So if you want your content to be seen by as many people as possible, focus on creating videos that are informative, entertaining, and inspiring.
These are just a few of the top trends to watch out for in content marketing and SEO in 2023. If you want your business to stay ahead of the curve, make sure you’re keeping these trends top of mind as you create and curate your content this year.