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How to Create a High-Performing Digital Marketing Strategy and Proposal

How to Create a High-Performing Digital Marketing Strategy and Proposal

Creating a high-performing digital marketing strategy and proposal doesn’t have to be rocket science. However, there are certain elements that you’ll want to make sure you include in order to give your plan the best chance for success. In this blog post, we’ll walk you through everything you need to create a winning strategy and proposal, including an overview of what should be included, tips for making your plan as successful as possible.

What Should Be Included in a Digital Marketing Strategy and Proposal? 

An effective digital marketing strategy and proposal should include the following elements: 

  1. Goals and objectives 
  2. Persona 
  3. Target market 
  4. Key performance indicators (KPIs) 
  5. Calendar 
  6. Activity table 
  7. Budget 

 Let’s take a closer look at each of these elements in more detail: 

  1. Goals and Objectives: What are your goals and objectives for your digital marketing campaign? Be sure to be specific, measurable, attainable, relevant, and time-bound (SMART). For example, rather than setting a goal like “increase website traffic,” aim for something more specific like “increase website traffic by 10% within 6 months.” This will make it easier to track your progress and determine whether or not you’re on track to achieve your goals. 
  2. Persona: Who is your target customer? Creating a buyer persona can help you better understand your audience so that you can tailor your marketing messages accordingly. Include information such as demographics, psychographics, needs, pain points, interests, etc. The more detailed you can make your persona, the better. 
  3. Target Market: What is your target market? In other words, who are you trying to reach with your digital marketing campaign? Be sure to segment your target market so that you can craft specific messages for each group. For example, if you’re selling running shoes, you might segment your target market by gender (men’s vs. women’s), age group (adults vs. children), or by experience level (runners vs. non-runners). Segmenting your target market will help ensure that you’re reaching the right people with the right message at the right time. 
  4. Key Performance Indicators (KPIs): What metrics will you use to measure the success of your digital marketing campaign? KPIs should be closely aligned with your goals and objectives—if one of your goals is to increase website traffic by 10%, then website traffic would be an important KPI to track. Other KPIs might include leads generated, conversion rate, cost per lead, etc. Select KPIs that are most important for measuring the success of your campaign and that can be easily tracked using data from Google Analytics or other tools.
  5. Calendar: When will each element of your digital marketing campaign take place? Creating a content calendar can help you stay organized and on track throughout the duration of your campaign. Be sure to include key dates such as when content will be published, when emails will be sent out when social media posts will go live, etc., along with any deadlines associated with each task. This will help ensure that everything stays on schedule and that no important details are overlooked.
  6. Activity Table: What tasks need to be completed in order to execute each element of the campaign? The activity table is where all the details of your digital marketing campaign come together. Be sure to include who is responsible for each task, when it needs to be completed, what tools or resources are needed, and any other relevant information. This will ensure that everyone knows what needs to be done and when it needs to be done, which will help keep things on track. 


By including all of the above elements in your digital marketing strategy and proposal, you’ll give yourself the best chance for success. Keep in mind that these plans are always evolving — as new technologies emerge or as campaigns progress, don’t be afraid to adjust accordingly. Use this outline as a starting point, but don’t hesitate to add or remove elements as needed. And finally, don’t forget about the budget! Make sure you allocate enough money for each element of the campaign so that you can execute it properly. A well-executed digital marketing campaign can do wonders for boosting brand awareness, generating leads, increasing sales, and more — but only if it’s done right! Use this guide to create a high-performing digital marketing strategy and proposal that will help take your business to the next level.



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