SEO Case Study
01. About the Project
It is one of Delhi’s leading educational institutions. The Spanish classes they offer enrich and enlighten the lives of the students. Offering excellent amenities in a beautiful eco-friendly institute, they aim to create a love for learning among students.
“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope
02. Skill Sets Used
Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization
We were approached by client to take their educational institution to the next level through website promotion. Based on our study of their business, we offered them a highly optimized SEO-friendly website to improve their search engine rankings. The educational industry is highly competitive, so we faced the challenge of improving rankings and building inquiries.
A digital marketing expert conducted a SEO audit to determine the current keyword ranking position, as well as researching keywords to use in the title, Meta description, and website content. To improve search ranking, we created a strong sitemap and internal linking structure. We researched competitor strategies to determine how they use digital marketing.
Our expert digital marketing team developed a comprehensive backlink building strategy that includes business listing, blog posting, classified submission, forum posting, blog commenting, and article submission. Through Google analytics, we monitored our progress daily and reported on it periodically.
60% INCREASE IN WEBSITE VISITORS
40% INCREASE IN ADMISSION RATE